Category Archives for "Case Stories"

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Build a Contact List…for FREE

OK, I’m going to stop whinging about businesses not having databases…as soon as I get this off my chest! Seriously, knowing your customer has got to be the most important aspect of your business. I’m still blown away by the number of businesses that just don’t know WHO their customers are, WHAT motivates them, and […]

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Finally – real answers from Social Media

You’ve worked hard and built a great following, but what are you really getting from them that’s actionable, and will directly result in more sales? You can make the standard, regular posts on what your business is doing, but it’s usually hard to extract meaningful comments back from the conversations. And we all know that […]

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Why of Satisfaction Scores

How do you build a relationship with your customers if you don’t talk to them, and get to know them better?  Never works in real-life! OK, so you do talk them sometimes…but is it a real conversation, or just asking questions with pre-set responses? The point is, most people are pretty jaded about businesses. You […]

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No to endless meetings – ask your customers!

How many times have you tried to develop new marketing collateral, only to find you can’t get everyone in the team to agree?  We’ve actually seen our own clients spending hours in exec meetings, discussing the merits of a particular brand name or logo. In one example the team just couldn’t decide between 6 different names […]

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Your team has big ideas

Have you ever stopped and talked to your team…like really talked to them about their opinions on how the direction your business is going, or their ideas on how to develop the business? In a lot of cases they are dealing with customers on a daily basis, but how often are they asked their opinion? […]

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Elusive B2B – let’s have a chat!

Recently we had the opportunity to work with a community group that wanted to design a new program.  The stakeholders were from a variety of backgrounds, including business professionals  -always a hard group to pin down! We used LinkedIn special interest groups to recruit Guests for the Chat Session, and had no problems gathering an […]

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Is your current feedback like a cattle call?

As a marketing professional, you don’t need convincing that talking to customers is the best way to get feedback and find out what they want. There are lots of tools you could use, if only you had the budget & time! In our social media world, we are used to getting information really quickly. With […]

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