Category Archives for "Our Blog"

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Customer satisfaction surveys fail to satisfy

Pestering people for feedback is rapidly degrading the Customer Experience, ensuring their attitude towards both the purchase and research process is self-defeating, and tainting the outcomes. Instead, taking the term Customer Relationship more literally, will give a business way more actionable insights, and leave a warm afterglow. It’s an intrusive feature of contemporary life, as […]

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Marketing on a tight budget

No time, and money’s tight but you still need help on the right direction for your business? You’re not on your own. As a business owner, you are supposed to be an expert at everything, but that’s pretty much impossible. You could outsource? Oh, but that’s right, budget’s an issue. But here’s an idea: “Word […]

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1 klzii-talk to customers, find your story

Your customers can write your story!

To write a story with a strong emotional hook, you need to get behind the cold facts and ask So What? For those of us in small business struggling to stand out in our cluttered media environment, these tips will help you tell your own unique story. These days it’s a real challenge, to stand […]

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Rock n’ Scroll – Media Research Backstage

Recent market research industry studies highlight the pressing need to improve the participant experience. In media, we’ve long wrestled with delivering actionable feedback, while engaging consumers who need to be entertained like other touch-points. Here are some thoughts on making insights-gathering less like a visit to the dentist, with all the drilling & probing (actual […]

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Research Kills Creativity – Right?

Wrong! There’s an ancient myth that market research is best used for eliminating negatives. Find out what people don’t like and get rid of it! And just keep doing the same old of what they do like. A classic case of “safety in numbers”. In our radio work over the years, we’ve often see this […]

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4 things you need, to really understand your customer.

It doesn’t matter what marketing channels you are using, or how much money you invest … if you don’t know your customer, and I mean really know them, you have no hope of triggering an emotional response that will motivate purchase. 1. Demographics: you can’t know someone unless you know their profile. If you have […]

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Does your company culture embrace insights from the team?

Remember the suggestion box? In our office we had a simple, wooden box where you could drop in an idea. An easy way of getting feedback from the team. The concept is timeless … in fact, if you’re NOT talking to your front-line people you’re missing out on valuable insights. They can deliver you a […]

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Take back control of social media reviews

Dealing with social media reviews is just a part of doing business these days. And as a business you can’t afford to ignore this vital link to your customers. If you doubt the importance of reviews and how to manage them, then check out this article from Digiday. But what if you could get advanced […]

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3 Tips for Putting klzii to Work – Part 1

klzii is designed to be flexible, and open to be used in many different ways, by many different types & sizes of businesses and organizations. In fact we’ve joked about being asked “what does it do?”, and answering “what do you want it to do?” Point is, there’s no one way of using klzii, but […]

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Bringing Your Customers Around The Campfire

Both the marketing & research sectors are undergoing massive disruption, driven by social, business, and technology trends. Declining panellist and customer retention are the #1 issues, and the way things were done in the past are not a blueprint for the future. Automation, Artificial Intelligence, Chatbots, Big Data, Web Analytics etc. are heralded as the […]

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