By Judy Celmins, klzii CEO & Co-Founder
Over the years it’s been our job and pleasure, to help many radio companies around the world talk to their listeners.
But the elephant in the room was having no choice, but to use traditional market research methods. Betraying the station’s brand values.
So back in the early 2000s we started playing with a variety of new techniques, to make research more entertaining & engaging.
The journey has had its challenges, as with any business starting from scratch. But, somehow all the stresses dissolve when you see it all working just the way we envisaged.
It was so thrilling when we did our very first chat session with real Guests. They didn’t want to leave, just raving about the experience. And with happy Guests (as we call our participants), come happy clients.
Some would say we’re obsessed! Well, it has been 7 intense years of experimentation, endlessly testing and designing each new improvement. And it’s impossible to share the sheer joy of seeing our dream come to life with such amazing results.
We’re also blessed to enjoy such a great life balance and creative thinking space, here in the picturesque sea & snowy mountain ranges of Nelson, top of New Zealand’s South Island. If you haven’t visited, put it on your bucket list!
OK, I could ramble on 🙂 , but hopefully you get the picture of our personal journey with klzii. And our commitment to making talking to customers accessible, fun and rewarding for everyone.
Please feel free to reach out to us personally … we’d love to help you realise your dreams.
All the best
Eriks & Judy
- Robin McAdam
General Manager - Port Douglas Apartments
- Ross Flahive,
ZM Content Director - NZME New Zealand